LHU Students Gain Hands-on TikTok Content Experience with Guest Speaker Dannie Linh Dan

To strengthen practical training activities aligned with digital economy trends, the E-commerce and Multimedia Communications departments at LHU organized the workshop "Hands-on TikTok Content Strategy" featuring guest speaker Dannie Linh Dan, a prominent content creator on the TikTok platform.

The workshop provided practical insights into personal branding, creative thinking, and trend-spotting. It also underscored the educational philosophy of LHU’s E-commerce and Multimedia Communications programs: consistently supporting students through experiential learning and increasing exposure to real-world environments, particularly in digital content and e-business.

• A highlight of the workshop was the transition from theory to practice, where students engaged in a "real-combat" content competition between teams. This segment required students to apply their newly acquired knowledge to brainstorm ideas, execute content plans, and present their final products within a limited timeframe.

The competition was vibrant, showcasing the creativity, teamwork, and mental flexibility of the participants. This activity helped LHU students hone essential skills such as content architecture, trend adaptation, problem-solving, and rapid adjustment to professional working conditions.

Through workshops, competitions, and practice-based learning models like EcomLab, LHU aims to cultivate graduates capable of managing e-commerce operations and building creative digital content, meeting the increasing demands of businesses in the digital age.